Travelling in the digital world : exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector
Year of publication: |
2023
|
---|---|
Authors: | Kritcha Yawised ; Darlin Apasrawirote ; Maneerut Chatrangsan ; Paisarn Muneesawang |
Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 2049-3207, ZDB-ID 2511485-2. - Vol. 20.2023, 4, p. 599-622
|
Subject: | AR adoption | Digital marketing | Digital technology | SMEs | UTAUT-2 | Virtual reality | KMU | SME | Digitalisierung | Digitization | Virtuelle Realität | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Informationstechnik | Information technology | Mobilkommunikation | Mobile communications |
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