Trends and Applications in City Branding : A Case Study in Izmir

This study aimed at analyzing the trends and unique different applications of city branding, which is a very popular and updated topic in the field of city management nowadays. This research covered a literature review on the global trends in city branding, new application types, and a few examples of successful city branding experiences. The study concluded with a real life case study in the form of SWOT analysis on Izmir's city branding applications, efforts, and strategies

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Year of publication:	2019
Authors:	Pirnar, Ige
Other Persons:	Igneci, Metehan (contributor) ; Tutuncuoglu, Melih (contributor)
Publisher:	[2019]: [S.l.] : SSRN
Subject:	Stadtmarketing \| City marketing \| Markenführung \| Brand management

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Extent:	1 Online-Ressource (8 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Marketing and Branding Research 4(2017) 25-32 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2017 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012891768