Consumer consideration of non-deceptive counterfeit goods : a contingency matrix approach
Year of publication: |
2011
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Authors: | Xiao, Sarah Hong ; Nicholson, Michael |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 31.2011, 15/16, p. 2623-2637
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Subject: | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Kontingenztheorie | Contingency theory |
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