Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion : Teaching Drug Marketers How to Inform Better or Spin Better? Comment on 'Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of Warning Letters'
Year of publication: |
2016
|
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Authors: | Doran, Evan |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Pharmaindustrie | Pharmaceutical industry |
Extent: | 1 Online-Ressource (3 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Int J Health Policy Manag. 2016 In: 5(5):333–335. doi:10.15171/ijhpm.2016.20 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 10, 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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