Trust-based segmentation : preliminary evidence from technology-enabled bank channels
Year of publication: |
2011
|
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Authors: | Dimitriadis, Sergios ; Kouremenos, Athanasios ; Kyrezis, Nikolaos |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 29.2011, 1, p. 5-31
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Subject: | Privatkundengeschäft | Personal banking | Electronic Banking | Electronic banking | Key-Account-Management | Key account management | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Griechenland | Greece |
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