Trust development in e-services : a cohort analysis of Millennials and Baby Boomers
Year of publication: |
2013
|
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Authors: | Obal, Michael ; Kunz, Werner |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 24.2013, 1, p. 45-63
|
Subject: | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Kohortenanalyse | Cohort analysis | USA | United States |
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