Trust in influencer marketing : factors influencing followers' perceptions in the Baltic countries
Year of publication: |
2023
|
---|---|
Authors: | Randers, Maria ; Correia, Ricardo Fontes ; Venciute, Dominyka ; Fontes, Ruta |
Published in: |
The role of brands in an era of over-information. - Hershey, PA : IGI Global, ISBN 978-1-6684-8352-7. - 2023, p. 1-20
|
Subject: | Marketing | Influencer | Vertrauen | Confidence | Baltische Staaten | Baltic countries |
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