The role of brands in an era of over-information

Ricardo Fontes Correia, Dominyka Venciūtė, Bruno Miguel Sousa

"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with branding and over-information, providing also practical cases where these concepts show their relevance"--

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Year of publication:	[2023]
Other Persons:	Correia, Ricardo Fontes (ed.) ; Venciūtė, Dominyka (ed.) ; Sousa, Bruno (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Marketing \| Markenführung \| Brand management \| Innovation
Description of contents:	Table of Contents [gbv.de]
Published items:	9 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xv, 257 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-6684-8352-7 ; 1-6684-8352-1 ; 978-1-6684-8351-0 ; 1-6684-8351-3 ; 978-1-6684-8353-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014233475