Trust in relationships with agri-food distribution
Year of publication: |
2019
|
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Authors: | Ouhna, Laila |
Published in: |
New insights on trust in business-to-business relationships : a multi-perspective approach. - Bingley : Emerald Publishing, ISBN 978-1-83867-063-4. - 2019, p. 103-119
|
Subject: | Agri-food | trust | loyalty | benevolence | credibility | business to business relationships | Agroindustrie | Agro-industry | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Ernährungsindustrie | Food industry | B-to-B-Marketing | Business-to-business marketing |
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