Turf wars : what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation
Year of publication: |
2011
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Authors: | Smith, Brian David |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 1, p. 25-42
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Subject: | Betrieblicher Konflikt | Workplace conflict | Sozialpsychologie | Social psychology | Arbeitsbeziehungen | Employment relations | Marketingmanagement | Marketing management | Verhalten in Organisationen | Organizational behaviour |
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