TV product placement in Korea
Year of publication: |
2013
|
---|---|
Authors: | Chae, Myung-jin ; Sung, Hye Jin |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 19.2013, 1, p. 54-75
|
Subject: | Product Placement | Product placement | Fernsehgerät | Television set | Deregulierung | Deregulation | Südkorea | South Korea |
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