Memory issues pertaining to social marketing messages about behavior enactment versus non-enactment
Year of publication: |
2009
|
---|---|
Authors: | Freeman, Dan ; Shapiro, Stewart ; Brucks, Merrie |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 4, p. 629-642
|
Subject: | Social Marketing | Social marketing | Werbewirkung | Advertising effects | Rauchen | Smoking | USA | United States |
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