Twenty-five years of the Journal of Brand Management
Year of publication: |
November 2018
|
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Authors: | Kernstock, Joachim ; Powell, Shaun M. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 6, p. 489-493
|
Subject: | Brand management | Research directions | Future research | Corporate brand management | USA | United States | Markenführung | Markenarchitektur | Brand architecture |
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