Twenty million new customers! : Understanding gay men's consumer behavior
Steven M. Kates
| Year of publication: |
1998
|
|---|---|
| Authors: | Kates, Steven M. |
| Publisher: |
New York [u.a.] : Haworth Press |
| Subject: | Homosexueller | Verbraucherverhalten | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 235 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7890-0175-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004367277