Two-Sided Matching between Fashion Firms and Publishers : When Firms Strategically Target Consumers for Brand Image
Year of publication: |
[2022]
|
---|---|
Authors: | Yao, Alex Yao ; Yang, Sha ; Sudhir, K. |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Mode | Fashion | Markenführung | Brand management |
Description of contents: | Abstract [papers.ssrn.com] ; Abstract [doi.org] |
Extent: | 1 Online-Ressource |
---|---|
Series: | NET Institute Working Paper ; No. 21-07 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 30, 2021 erstellt Volltext nicht verfügbar |
Other identifiers: | 10.2139/ssrn.3945103 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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