Separating substitution and psychological effects of price with a two-step conjoint approach : application to luxury goods
Year of publication: |
2024
|
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Authors: | Yao, Alex Yao ; Yang, Sha ; Sudhir, K. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 2, p. 344-361
|
Subject: | Drivers | Psychology effect of price | Segmentation | Two-step conjoint design | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Luxusgüter | Luxury goods | Preismanagement | Pricing strategy | Experiment | Psychologie | Psychology |
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