Two tales of internationalization : Chinese internet firms' expansion into the European market
Year of publication: |
2022
|
---|---|
Authors: | Vecchi, Alessandra ; Brennan, Louis |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 152.2022, p. 106-127
|
Subject: | Chinese internet firms | Europe | Internationalization | OFDI | Europa | Internet | China | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Electronic Commerce | E-commerce |
-
Internationalization strategy of Chinese e-business companies
Huo, Da, (2018)
-
Hänle, Fabian, (2023)
-
"Truly a European company" : a Chinese auto maker’s strategies of Europeanization
Nyiri, Pál, (2024)
- More ...
-
Brennan, Louis, (2021)
-
Vecchi, Alessandra, (2009)
-
Manufacturing strategy and innovation in indigenous and foreign firms: an international study
Crowe, Déirdre, (2007)
- More ...