Typical modes and characteristics of reverse innovation : a multiple cases study on five enterprises operated in China
Year of publication: |
2016
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Authors: | Zheng, Zongxi ; Chen, Jin ; Zheng, Gang |
Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 72.2016, 1/3, p. 43-60
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Subject: | reverse innovation | emerging market | developing country | developed country | mode of reverse innovation | multi-national enterprise | MNEs | China | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies | Entwicklungsländer | Developing countries | Innovationsmanagement | Innovation management | Internationaler Markteintritt | International market entry | Innovation | Auslandsinvestition | Foreign investment | Angepasste Technologie | Appropriate technology | Produktentwicklung | New product development |
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