Ultra-high-net-worth individuals : self-presentation and luxury consumption on Instagram
Year of publication: |
2022
|
---|---|
Authors: | Michaelidou, Nina ; Christodoulides, George ; Presi, Caterina |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 4, p. 949-967
|
Subject: | Instagram | Luxury consumption | Self-presentation | Ultra-high-net-worth individuals | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Konsum | Consumption |
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