Umbrella brand strategy
Year of publication: |
2006
|
---|---|
Authors: | Schwade, Alexander |
Published in: |
Manual of international marketing. - Wiesbaden : Gabler [u.a.], ISBN 3-8349-0039-7. - 2006, p. 361-378
|
Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenarchitektur | Brand architecture |
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