Umsetzung der integrierten Kommunikation
Year of publication: |
2008
|
---|---|
Authors: | Esch, Franz-Rudolf ; Brunner, Christian Boris ; Ullrich, Sebastian |
Published in: |
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen. - Wiesbaden : Gabler, ISBN 3-8349-0377-9. - 2009, p. 459-483
|
Subject: | Öffentlichkeitsarbeit | Public relations | Markenführung | Brand management | Wettbewerbsstrategie | Competitive strategy |
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