Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings
Year of publication: |
2012
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Authors: | Brunk, Katja H. |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 111.2012, 4, p. 551-565
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