Uncertainty, risk aversion, and WTA vs WTP
Year of publication: |
2010
|
---|---|
Authors: | Okada, Erica Mina |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 1, p. 75-84
|
Subject: | Kauf | Purchase | Zahlungsbereitschaftsanalyse | Willingness to pay | Entscheidung unter Unsicherheit | Decision under uncertainty | Risikoaversion | Risk aversion | Experiment |
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