UNCOVERING CUSTOMER VALUE - Sacrificial Offerings - Find and eliminate customer sacrifices, rather than identify unmet needs.
| Year of publication: |
1999
|
|---|---|
| Authors: | Hart, Christopher W. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 8.1999, 3, p. 6-7
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