Uncovering synergy and dysergy in consumer reviews : a machine learning approach
Year of publication: |
2023
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Authors: | Zhang, Zelin ; Yang, Kejia ; Zhang, Jonathan Z. ; Palmatier, Robert W. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 69.2023, 4, p. 2339-2360
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Subject: | interaction effects | machine learning | opinion mining | user-generated content | Künstliche Intelligenz | Artificial intelligence | Data Mining | Data mining | Virales Marketing | Viral marketing | Lernen | Learning |
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