Uncovering unconscious memories and myths for understanding international tourism behavior
Drew Martin
| Year of publication: |
2010
|
|---|---|
| Authors: | Martin, Drew |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 4, p. 372-383
|
| Subject: | Hawaii | Tourismusforschung | Tourism research | Urlaubsverhalten | Holiday behaviour | Japaner | Japanese (People) | Narrative Methode | Narrative method | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003962274