Under the reputation umbrella : an integrative and multidisciplinary review for corporate image, projected image, construed image, organizational identity, and organizational culture
Year of publication: |
2014
|
---|---|
Authors: | Cian, Luca ; Cervai, Sara |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 19.2014, 2, p. 182-199
|
Subject: | Reputation | Corporate culture | Corporate identity | Corporate image | Construed image | Projected image | Firmenimage | Corporate reputation | Unternehmenskultur | Öffentlichkeitsarbeit | Public relations | Markenimage | Brand image |
-
Taking up the challenge of corporate branding : an integrative framework
De Roeck, Kenneth, (2013)
-
Almeida, Maria da Graça Marques Casimiro, (2019)
-
Cian, Luca, (2022)
- More ...
-
Cian, Luca, (2011)
-
Cian, Luca, (2011)
-
Cian, Luca, (2014)
- More ...