Use of augmented reality tools in marketing communication with the audience
Jelena Salkovska, Anda Batraga, Liene Kaibe, Henrijs Kalkis, Katrina Kellerte and Laura Minskere
| Year of publication: |
2024
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|---|---|
| Authors: | Salkovska, Jelena ; Batraga, Anda ; Kaibe, Liene ; Kalkis, Henrijs ; Kellerte, Katrina ; Minskere, Laura |
| Published in: |
International journal of learning and change : IJLC. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1740-2883, ZDB-ID 2436196-3. - Vol. 16.2024, 5, p. 473-485
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| Subject: | augmented reality | consumer experience | marketing communication | purchase decision | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Marketing | Kaufentscheidung | Purchase decision | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJLC.2024.140891 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066151