Understanding acculturation of consumer culture in an emerging market
Year of publication: |
2013
|
---|---|
Authors: | Gupta, Nitin |
Published in: |
International Journal of Emerging Markets. - Emerald Group Publishing Limited, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 8.2013, 1, p. 24-40
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Behavioral acculturation of consumer culture | Attitudinal acculturation of consumer culture | Emerging markets | Indian consumers | India | Consumers |
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