Understanding alumni-alma mater commitment relationships upstream and downstream
Year of publication: |
2021
|
---|---|
Authors: | Pedro, Ilda Maria ; Mendes, Júlio ; Pereira, Luis Nobre |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 31.2021, 2, p. 175-196
|
Subject: | affective commitment | alumni | cognitive commitment | Commitment relationship | Mitarbeiterbindung | Employee retention | Beziehungsmarketing | Relationship marketing |
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