Understanding and motivating salesperson resilience
Year of publication: |
2021
|
---|---|
Authors: | Good, Valerie ; Hughes, Douglas E. ; LaBrecque, Alexander C. |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 1, p. 33-45
|
Subject: | Resilience | Perseverance | Intrinsic motivation | Personal selling | Sales | Verkaufspersonal | Salespeople | Motivation | Coping-Strategie | Coping strategy | Leistungsmotivation | Work motivation | Verkauf | Selling |
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