Understanding and using customer loyalty and customer value
Year of publication: |
2008
|
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Authors: | Malthouse, Edward ; Mulhern, Frank |
Published in: |
Profit maximization through customer relationship marketing : measurement, prediction and implementation. - Binghamton, NY : Best Business Books, ISBN 978-0-7890-3802-9. - 2008, p. 59-86
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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