Understanding Chinese consumers : a new way of approaching marketing in Chinese culture
Jan Callebaut, Cis Paelinck & Danny Lam
| Year of publication: |
2000
|
|---|---|
| Authors: | Callebaut, Jan ; Paelinck, Cis ; Lam, Danny |
| Publisher: |
Leuven [u.a.] : Garant [u.a.] |
| Subject: | Marketing | Verbraucher | Consumers | Konsumentenverhalten | Consumer behaviour | China |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 171 p. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | "Censydiam Institute"--Cover |
| ISBN: | 90-441-1087-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001665777