Understanding Consumer Conversations Around Ads in a Web 2.0 World
| Year of publication: |
2011
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|---|---|
| Authors: | Campbell, Colin ; Pitt, Leyland ; Parent, Michael ; Berthon, Pierre |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 40.2011, 1 (1.4.), p. 87-103
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