Understanding consumer ethnocentrism in developing countries : case Bangladesh
Year of publication: |
2013
|
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Authors: | Chowdhury, Tamgid Ahmed |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 26.2013, 4, p. 224-236
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Subject: | Consumer ethnocentrism | CETSCALE | developing countries | Bangladesh | Bangladesch | Entwicklungsländer | Developing countries | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture |
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