Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
Sourabh Arora, Kunal Singha and Sangeeta Sahney
| Year of publication: |
2017
|
|---|---|
| Authors: | Arora, Sourabh ; Singha, Kunal ; Sahney, Sangeeta |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 2, p. 409-431
|
| Subject: | Multichannel self-efficacy | Multichannel shopping | Purchase benefits | Search benefits | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-06-2016-0111 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636621