As if the poduct is aready mine : how Augmented Reality improves the digital product presentation
Year of publication: |
2020
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Authors: | Alt, Thomas ; Esch, Franz-Rudolf ; Krause, Franziska |
Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 66.2020, 2, p. 12-26
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Subject: | augemted reality | psychological ownership | consumer learning | product presentation | e-commerce | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Virtuelle Realität | Virtual reality | Digitale Güter | Digital goods |
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