Understanding consumers' multichannel choices across the different stages of the buying process
Sonja Gensler; Peter C. Verhoef; Martin Böhm
| Year of publication: |
2012
|
|---|---|
| Authors: | Gensler, Sonja ; Verhoef, Peter C. ; Böhm, Martin |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 4, p. 987-1003
|
| Subject: | Vertriebsweg | Distribution channel | Spillover-Effekt | Spillover effect | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684826