Understanding Cooperative Advertising Participation Rates in Conventional Channels
Year of publication: |
1997
|
---|---|
Authors: | Bergen, Mark ; John, George |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 34.1997, 3, p. 357-369
|
Saved in:
Saved in favorites
Similar items by person
-
Understanding value-added resellers' assortments of multicomponent systems
Ray, Sourav, (2016)
-
The Govenance of Exclusive Territories When Dealers Can Bootleg
Dutta, Shantanu, (1994)
-
Understanding Dual Distribution: The Case of Reps and House Accounts
Dutta, Shantanu, (1995)
- More ...