Understanding value-added resellers' assortments of multicomponent systems
Year of publication: |
September 2016
|
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Authors: | Ray, Sourav ; Bergen, Mark ; John, George |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 5, p. 76-91
|
Subject: | multicomponent systems | value-added resellers | compatibility | interoperability | mix and match |
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