Understanding credit card use among Indian consumers : role of materialistic values and compulsivity
Year of publication: |
October-December 2015
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Authors: | Khare, Arpita ; Varshneya, Geetika |
Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 16.2015, 4, p. 247-273
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Subject: | compulsiveness | credit card use | Indian consumers | materialism | Indien | India | Kreditkarte | Credit card | Konsumentenverhalten | Consumer behaviour |
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