Understanding cultural differences in innovation : a conceptual framework and future research directions
Year of publication: |
2014
|
---|---|
Authors: | Kumar, V. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 22.2014, 3, p. 1-29
|
Subject: | culture | innovation | diffusion of innovations | Innovationsdiffusion | Innovation diffusion | Westliche Staaten | Western countries | Innovation |
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