Understanding customer engagement and loyalty : a case of mobile devices for shopping
Rakhi Thakur (S. P. Jain Institute of Management & Research, Inside Bhavans College Campus, Munshi Nagar, Andheri West, Mumbai, India)
| Year of publication: |
September 2016
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|---|---|
| Authors: | Thakur, Rakhi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 32.2016, p. 151-163
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| Subject: | Customer engagement | Customer experiences | Customer loyalty | Mobile devices | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Mobilkommunikation | Mobile communications | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011556638