Understanding digital consumers : a comparative study of top markets by MPI
Year of publication: |
2018
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Authors: | Singh, Amit Kumar ; Maurya, Sheetal |
Published in: |
Journal of commerce & business studies. - Delhi : [Verlag nicht ermittelbar], ISSN 2322-0767, ZDB-ID 2780109-3. - Vol. 5.2018, 1/2, p. 58-70
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Subject: | Digital Consumers | Market Potential Index | Digital Savviness and Motivation | Device Usage | Product Awareness | Research Behaviour | Purchase Behaviour | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization |
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