Understanding digital marketing : marketing strategies for engaging the digital generation
Damian Ryan & Calvin Jones
| Year of publication: |
2009
|
|---|---|
| Authors: | Ryan, Damian ; Jones, Calvin |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Internet marketing | Social media | Strategic planning | Marketing | Management | Strategisches Management | World Wide Web 2.0 |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 276 S. : Ill. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-7494-5389-3 ; 978-0-7494-5389-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004926478