Understanding digital marketing : marketing strategies for engaging the digital generation
Damian Ryan and Calvin Jones
| Year of publication: |
2012 ; 2. ed.
|
|---|---|
| Authors: | Ryan, Damian ; Jones, Calvin |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Internet marketing | Social media | Strategic planning | Marketing | Management | Strategisches Management | World Wide Web 2.0 |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 283 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-6427-1 ; 978-0-7494-6428-8 |
| Source: |
Persistent link: https://www.econbiz.de/10009497047