Understanding fans' responses to the sponsor of a rival team
Robert J. Angell, Matthew Gorton, Paul Bottomley and John White
| Year of publication: |
April 2016
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|---|---|
| Authors: | Angell, Robert J. ; Gorton, Matthew ; Bottomley, Paul ; White, John |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 16.2016, 2, p. 190-213
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| Subject: | Sponsorship | rival fans | perceived fit | schadenfreude | structural equation modelling | Sponsoring | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Arbeitsgruppe | Team | Profisport | Professional sports | Fußball | Football |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2015.1135975 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011570965