Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Robert Angell, Paul Bottomley, Ružica Brečić, Jelena Filipović, Matthew Gorton, Maria Logkizidou and John White
| Year of publication: |
2021
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|---|---|
| Authors: | Angell, Robert J. ; Bottomley, Paul ; Brečić, Ružica ; Filipović, Jelena ; Gorton, Matthew ; Logkizidou, Maria ; White, John |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 21.2021, 4, p. 605-624
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| Subject: | animosity | country of origin | perceived fit | Sponsorship | Sponsoring | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Sportmarketing | Sports marketing | Sport | Sports |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2020.1765828 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623297