Understanding guests' evaluation of green hotels : the interplay between willingness to sacrifice for the environment and intent vs. quality-based market signals
Year of publication: |
2022
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Authors: | Chen, Qimei ; Hu, Miao ; He, Yi ; Lin, Ingrid ; Mattila, Anna S. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 104.2022, p. 1-12
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Subject: | Hospitality | Hotel positioning | Market signaling | Social cognition | Willingness to sacrifice | Hotellerie | Hotel industry | Zahlungsbereitschaftsanalyse | Willingness to pay | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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