Understanding Indians purchase behaviour process : luxury apparel sector
Year of publication: |
2012
|
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Authors: | Jain, Varsha ; Pingle, Sonal ; Daswani, Aarzoo |
Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 11.2012, 1, p. 82-4
|
Subject: | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Indien | India | Luxusgüter | Luxury goods | Bekleidung | Clothing |
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